PeakEquity News

PeakEquity Partners Sourced and Led $76M Investment Supporting G5’s Growth Plans

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PeakEquity Partners

Taking G5’s Cloud Based Digital Marketing Platform & Solutions to the Next Level

Radnor, PA, September 16, 2015 – PeakEquity Partners, a private equity firm focused on investments in Enterprise Software and Solutions companies, today announced that it led a recapitalization of G5, the leading provider of digital marketing effectiveness in the property management sector. According to Greg Case, Co-Founder and Partner of PeakEquity Partners, “This transaction enables G5 to build on its ten-year history of growth and innovation by accelerating feature development of the G5 Marketing Cloud – the most innovative, scalable, and up-to-date digital marketing platform in the property management sector.”

G5, the leader in maximizing digital marketing effectiveness for the property management sector including the Multi-Family, Senior Living and Self-Storage verticals, is an innovator in digital marketing as evidenced by its industry leading Marketing Cloud platform. G5 has continued to innovate and was the first company focused on the property management sector with mobile platform functionality, responsive websites, social SEO, and lead-to-lease reporting. G5’s Marketing Cloud offering has simplified the complexity of digital marketing with best-in-class tools for sites, search, social, and advocacy, as well as analytics to measure and optimize results. Innovation has propelled the company’s growth attracting recognition on Deloitte’s Technology Fast 500™ list for five consecutive years.

“G5 has a proven track record of consistent growth and innovation, a strategic platform for clients to build on, and a strong effective culture”, said Paul Winn, Co-Founder and Partner of PeakEquity Partners. “Digital marketing is disrupting traditional marketing creating greater efficiency for property owners while increasing tenant’s insights real time through effective mobility engagements”.

Founded in Bend, Oregon, G5 was created with one goal in mind: improving return on investment on digital marketing spend while increasing net operating income for customers. Today, G5 has grown to over 175 employees who are trained to think like owners and operators in the Multi-Family Housing, Self-Storage, Senior Living, and Student Housing verticals. The result is a loyal customer base that includes more than 6,000 properties representing more than 1.5 million units. G5 has a strong partnership with Google, and has over 25 Google-certified members on the Company’s Digital Strategy team.

"The individual partners at PeakEquity have a broad set of experiences in building sustainable high growth software companies,” said Dan Hobin, Co-Founder and CEO of G5. "Their level of investment in G5 demonstrates their commitment to our core focus of improving the digital renter’s journey while increasing net operating income for our customers. I am excited to leverage their broad operating experience as we take G5 to the next level."

About G5

G5 is the leading provider of digital marketing effectiveness in the property management sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 simplifies the complexity of digital marketing with an innovative cloud-based platform that creates, measures, and optimizes the entire customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches. The G5 Marketing Cloud delivers best-in-class experiences across search, sites, and social, as well as tools that measure and optimize results.

Founded in 2005, G5 was recently named one of the fastest growing private US companies by Inc. magazine (4th year), one of North America’s fastest growing technology companies by Deloitte (5th consecutive year), and one of Oregon’s fastest growing private companies by Portland Business Journal (4th year). To learn how to maximize digital marketing effectiveness, please visit

About PeakEquity Partners

PeakEquity Partners ( is a private equity firm focused on investments in Enterprise Software and Solutions companies. The principals of PeakEquity Partners have extensive experience as investors and operating executives in multiple market sectors. The firm invests in businesses that have large addressable markets, proven technology, products and offerings, and demonstrated traction with a meaningful base of reference-able customers. PeakEquity invests in companies with revenues of $15 to $50 million that have the potential for annual revenue growth in excess of 30%. PeakEquity can invest $20 to $50 million or more per portfolio company and will take minority or majority positions. The firm leverages and provides access to extensive operating resources to provide companies an edge in capturing market segment leadership and achieving revenue growth and margin objectives.

Contact information for PeakEquity Partners is as follows:
Address: 555 East Lancaster Ave. Suite 500. Radnor PA, 19087
Phone: 484-253-0001